Migrating Power Plate from WooCommerce to Shopify

The Mission

Migrate Power Plate UK website from Woocommerce to the Shopify Platform without losing functionality while modernizing the design.

The Challenge

The main challenge for this migration was leveraging the Shopify Blog system to be flexible to the many types of content they wanted to manage while keeping the structure they had previously on Wordpress. They had video collections, testimonials and other types of filterable and searchable content, which made it impossible to manage using the default Shopify blog system.

The Outcome

We were able to not only improve their design but to create a system within Shopify so that their team could manage content effectively. The migration was so successful that we are now moving the US and other international sites using the same process.


  • Health
  • UK

Maximizing the Shopify CMS

Whenever we work with migrations, there is always a lot of work that goes into moving all the data around from one platform to the next. In the specific case of Shopify we have limitations on the types of content which we can use to organize all the data, which was one of the main challenges for us. For them this was their site structure:

Many of those pages required us to create different templates that needed different functionalities and types of data. The solution was to use a Metafields app to extend the functionality of the Blog CMS within Shopify.

This solution allowed us to create specific formatted content for:

  • Press Releases
  • Blog
  • Testimonials
  • Work Out Videos
  • Events

All of this was possible using the Blog CMS capabilities within Shopify and a Metafields app. Here is an example:

Workout + Video Section with Filter

Using Metafields was essential to separate content into categories. In the example above we used it to separate content that was 'tagged' as Workout+Videos. We then created a custom filter feature to allow users to find what they needed within the page.

Store Locations

Since Power Plate has products in multiple stores in the UK, it was important to allow users to find products near their location. This is also effective for social proof as well. For this we used Mapbox.

The initial migration took around 4 months of work and allowed Power Plate to scale their UK operation significantly. We are now working on moving their US Shopify Store as well.

Work Together

Shopify Growth

Migrations, Custom Themes, User Interface Design, Brand Identities