Ignight's founder is all about adventure, so naturally the product is made to support his lifestyle. For this project, the focus was to create a custom product page so that we had the highest chance to convert customers once we ran started to get traffic using paid ads.
Having a product page that made customers excited while educating them about the functionalities of the product without having real data to back our decisions.
We used UX research to find similar brands and their UX strategies to create a layout that had the highest chance of converting new customers. For the implementation, our developers worked with native liquid code for faster load times and ease of content management on their end. Once we had traffic coming in, we started to see some sales.
